Bachelor of Business in Marketing & Sales

For any enquiries email John Kelleher

What is Marketing?
Marketing is an abstract concept that has been defined in many different ways by many different people. It is more than just promoting a product or a service. Marketing involves researching the target audience, advising clients how to develop their products to suit consumer desires, determining product pricing structures, selecting effective channels through which to communicate with your customers, and developing and implementing promotional strategies. There is more to marketing than simply promoting and selling products; it's about knowing your customers, developing your products/services to fulfil their needs, and also maintaining constant communication with them.

Programme Description:
The marketing course offers a blend of business, marketing and sales modules, to give students the necessary knowledge and skills that is needed to work in a contemporary marketing environment. There is focus on work-based projects throughout the programme and a work placement ensures that graduates will be capable of integrating into the role of marketing and sales in the workplace.

Students are introduced to a wide range of contemporary marketing disciplines relevant to today's business environment.  The programme allows students to develop the skills to plan, develop, implement and integrate marketing and sales in organisations.

Work placement is designed to ensure you and the employer get the most value. From January to May in third year marketing students go on work placement two days per week. The remaining three days are spent on campus where the modules are very practical , this means students can apply what they’ve learned in work later that week in work placement.

Student Projects:
The students work and engage with organisations both locally, regionally and nationally. They have developed market research,  marketing plans, social media campaigns, sales pitches and sales management development plans, digital content, public relations proposals and public relations plans for a wide range of organisations.

For any enquiries email John Kelleher

Marketing, Tourism & Sport SG537 Ordinary Bachelor Degree Abinitio

*New Common Points Scale

The new Leaving Certificate Common Points Scale from 2017 is not directly comparable with the scale that was in existence from 1992 to 2016.

Download the Grading Scale from

Applicants should list their CAO course choices in genuine order of preference and they will be offered the course highest up on their list that they are deemed eligible for, if any.

Entry Requirements

Entry requirements for CAO 2020 courses at ITSligo are available for download below:

Normal CAO requirements for a L7 Ordinary Degree apply – a minimum of a Pass Leaving Certificate. Mature students are welcomed and interviewed and assessed on an individual basis.

Career Opportunities

Skilled marketing and sales graduates are always in high demand both nationally and Internationally. Graduates have taken a range of positions from sales account manager, business development manager, marketing executive, sales executive, marketing manager and sales manager.

Further study options include one add on year in IT Sligo to complete Level 8 Bachelor Business in Marketing and from there you may also consider studying for a Level 9 Masters in Marketing or Level 10 PhD qualification.

What are my further study opportunities?

Stay at IT Sligo and gain a Level 8 Honours Bachelor of Business degree in one year. Thereafter, you can continue to our long-running and popular MSc Marketing programme in a further 14 months.

What subjects will I study?

Semester 1

Semester 2

Semester 3

Semester 4

Semester 5

Semester 6

[E] = Elective Module. Modules subject to availability.

Who do I contact?

Admissions Office

T: 353 (0) 71 931 8510