BB in Marketing (add-on)

Course Summary:

This course offers progress from the level 6 Higher Certificate programme in the School of Business. On this programme you will gain the skills to help you establish your career in a marketing or sales position in Ireland or abroad. It offers a blend of general business subjects with marketing specialisms along with the additional option of taking a language.

The course builds on the fundamental principles of marketing. Key skills include:

• Building your marketing-related knowledge and competencies with particular emphasis in the area of sales and international marketing
• Developing your marketing skills including conducting market research, consumer buyer behaviour and marketing communications
• During the course you will work on a variety of real-life projects through our business engagement and strong community links.

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