MS Mary Mc Guckin

Jt Lecturer

Contact Details

Jt Lecturer
Address

E: mcguckin.mary@itsligo.ie
Lecturer
Marketing, Tourism & Sport
D1015
Dept of Marketing, Tourism & Sport
Institute of Technology
Ash Lane
Sligo

E: mcguckin.mary@itsligo.ie
 
researcher

Biography

Mary McGuckin  is a lecturer in the Department of Marketing, Tourism & Sport in the Institute of Technology, Sligo.  She is a Board Member of Sligo Tourism and Abbey VS, Donegal.  She has been a Guest Lecturer in University of Algarve, Portugal and Florida University, Valencia, Spain.  She previously worked with Letterkenny Insititute of Technology, Capita Management Consultants Ltd., Belfast, Desmond & Sons, Derry and the Mayfair Regent Hotel, NY.   

Research Interests

Strategy & Business Models, Literary Tourism, Creative & Cultural Tourism and Communications in Tourism.

Other Journals

  Year Publication
(2019) 'Yeats's Legacy and Literary Tourism: A Study of the Yeats Winter School in Sligo'
Mary McGuckin (2019) 'Yeats's Legacy and Literary Tourism: A Study of the Yeats Winter School in Sligo' Irish Business Journal, 12 (1) :5-21. [Details]

Conference Publications

  Year Publication
(2019) THRIC
Mary McGuckin (2019) Literary Festivals - An Exploratory Study THRIC [Details]
(2018) THRIC
Mary McGuckin (2018) A Study of the Literary Tourism Experience at the Yeats Winter School THRIC [Details]
(2016) International Conference, Vila Nova De Gaia, Portugal
Mary McGuckin (2016) Literary Tourism in Context: WB Yeats & Sligo International Conference, Vila Nova De Gaia, Portugal [Details]
(2015) Tourism & Hospitality Research in Ireland
Mary McGuckin (2015) Literary Tourism & Yeats' Legacy - What can we learn from Shakespeare's Stratford? Tourism & Hospitality Research in Ireland LyIT, [Details]

Conference Contributions

  Year Publication
(2017) Tourism & Hospitality Research in Ireland conference,
Mary McGuckin (2017) Under Ben Bulben: WB Yeats & Tourism in Sligo. [Poster Presentation], Tourism & Hospitality Research in Ireland conference, Institute of Technology, Sligo , 15-JUN-17 - 16-JUN-17. [Details]

Invited Lectures

  Year Publication
(2014) A Strategy Toolkit for Effective Leadership.
Mary McGuckin (2014) A Strategy Toolkit for Effective Leadership. Invited Lectures [Details]

Published Case Studies

  Year Publication
(2013) MBO and Turnaround Strategies at Moll Ireland.
Mary McGuckin (2013) MBO and Turnaround Strategies at Moll Ireland. Cranfield University, UK: Published Case Studies [Details]

Non Published Reports

  Year Publication
(2019) Sligo Visitor Survey.
Mary McGuckin (2019) Sligo Visitor Survey. Non Published Reports [Details]
(2012) Preserving and Promoting the Legacy of William Shakespeare - A Model of Best Practice.
Mary McGuckin & Dr Una Mannion (2012) Preserving and Promoting the Legacy of William Shakespeare - A Model of Best Practice. Non Published Reports [Details]

Workshops

  Year Publication
(2014) Becoming 'meaningfully different' and more customer-centric.
Mary McGuckin (2014) Becoming 'meaningfully different' and more customer-centric. Workshops [Details]

Honours and Awards

  Year Title Awarding Body
1991 BA (Hons) in Business University of Ulster
1989 Diploma of Higher Education in Business University of Ulster
1996 MA in Marketing University of Ulster
1995 Diploma in Marketing Chartered Institute of Marketing

Consultancy

  Client Description
Central Community Relations Unit (NI - Stormont)
Economic Appraisals - sport and recreation facility, sports equipment, pet foods, bottled water and knitwear markets
Community Economic Regeneration Scheme (NI - Stormon)
Investment Appraisals & Feasibility Studies e.g. golf and country club development, creche facility
Sligo Co Co & Sligo Corporation
Employee Survey
Glenveagh National Park
Service Audit
Donegal Local Development Co
Emplyoyers' Skills Survey
Capita Management Consultants Clients
Marketing Audits, Plans & Sectoral reports

Other Activities

  Description

Modules taken in Business Initiation, Creative Teaching & Learning, Designing Case Studies, Effective Case Study Teaching, Financing Enterprises, Marketing for New Product Development, Questionnaire Design

Teaching Interests

She currently delivers modules in the areas of Tourism and Strategy.   She has recently developed new modules and toolkits in the area of Communications for Tourism, Cultural & Creative Tourism and Literary Tourism.