MS Suzanne Ryan

Lecturer

Contact Details

Lecturer of Marketing
"Marketing
B1084
Department of Marketing, Tourism and Sport,
School of Business and Social Studies
ITSligo

T: + 353 (0)71 9305675
E: ryan.suzanne@itsligo.ie
 
researcher

Biography

Suzanne Ryan is a Lecturer of Marketing in the Department of Marketing, Tourism and Sport at ITSligo. 
She teaches marketing practice,enterprise development,public relations,sales and sales management and brand management.She also supervises dissertations on the MSc in Marketing and applied research projects on the marketing degrees. 

Her research interests lie in marketing,sales and sales management and brand management. She is a member of the Marketing Institute of Ireland and the Sales Institute of Ireland. Suzanne was the programme leader on the Marketing degrees for a number of years as well as the Chairperson of the Marketing Institute -Northwest region.    






Research Interests

Marketing,sales and sales management and brand management.

Professional Associations

  Association Function From / To
Marketing Insitute of Ireland Member /
Sales Institute of Ireland Member /

Languages

  Language Reading Writing Speaking
Spanish Fluent Fluent Fluent

Teaching Interests

Marketing,enterprise development,public relations,sales and sales management, global marketing practice, brand management and Spanish.

Recent Postgraduates

  Graduation Student Name University Degree Thesis
2013 Shauna O'Sullivan An exploratory study on establishing an Irish Luxury Fashion Brand
2009 Susan Berrigan An exploratory student into the luxury services in the SME sector - the impact of brand equity on performance during an economic uncertainty.
2014 Ronan Martin An investigation to critically assess the effectiveness of sports sponsorship as a tool to increase brand awareness
2010 Sarah Keenehan An investigation into the use and understanding of internal branding in supermarkets
2008 Emma Casserley An exploartion of the intial satges invoved in the development of a branding strategy for ITSligo
2012 Nadine Nicole O'Hara Emotional Branding and Customer loyalty:A study of the top brand in the FMCG in Ireland with specfic focus on the confectionery and grocery area
2012 Deirdre Kilgannon An exploratory study of the use of brand strategy in the Irish medical technology sector
2008 Stephanie Fowley An investigation into the imapct of private labels on consumer retail brand equity with the North West Region